Sublimation vs screen printing vs embroidery

Six ways to put your logo and design on custom apparel — what each one is, which fabrics it works on, and when to use it.

In short

Sublimation dyes the whole design into polyester and suits full-color teamwear. Screen printing lays ink on top and suits bold logos on cotton and blends. Embroidery stitches the logo in thread for a premium, durable finish on polos, jackets and caps. Heat transfer, tackle twill and silicone or rubberised logos cover the cases in between. Blackthorn World runs sublimation, embroidery, screen printing, heat transfer and silicone printing in its own factory, so one order can combine methods.

Sublimation
Polyester fabrics; unlimited colors; all-over designs
Screen print
Cotton, blends and polyester; bold spot colors
Embroidery
Polos, jackets, caps, bags; premium finish
Other
Heat transfer, tackle twill, silicone and rubberised logos
In-house
Sublimation, embroidery, screen and heat transfer, silicone printing
Production
Blackthorn World’s own factory — export orders only
Sublimation vs screen printing vs embroidery — Blackthorn World

The methods compared

MethodHow it worksBest onUse it for
SublimationDesign printed on transfer paper, then heat turns the ink to gas and dyes it into the fibrePolyester and poly-rich fabrics, white or light baseFull-color jerseys, all-over prints, sponsor-heavy kits
Screen printingInk pushed through a mesh screen, one screen per colorCotton, fleece, blends and polyesterBold logos on hoodies, T-shirts and training wear
Heat transferPrinted or cut film pressed onto the garmentMost fabrics, including nylon and softshellNames, numbers, small logos, hi-vis and outerwear
EmbroideryLogo stitched in threadPiqué, fleece, twill, heavier knits and wovensPolos, jackets, caps, bags and blazers
Tackle twillTwill fabric shapes cut and stitched onHockey, football and baseball jerseys, varsity jacketsClassic crests, names and numbers
Silicone / rubberisedRaised silicone or rubber logos applied with heatPerformance fabrics, outerwear, fightwearRaised 3D logos and grip details

How to choose

Durability and care

Sublimated designs are part of the fabric, so they do not crack, peel or fade from washing. Embroidery and tackle twill are very hard-wearing. Screen prints and transfers last well when washed inside out at moderate temperatures and kept away from high tumble-dry heat.

Combining methods

Most club and brand ranges mix methods: sublimated match shirts, embroidered polos and jackets, screen-printed cotton hoodies and heat-transfer names. Because Blackthorn World runs these in one factory, a full range can be developed, sampled and shipped as one order.

Related guides and pages

Frequently asked questions

What is the difference between sublimation and screen printing?

Sublimation dyes the design into polyester fabric, so it allows unlimited colors and never cracks or peels. Screen printing lays ink on top of the fabric one color at a time and works on cotton, blends and polyester.

Can you sublimate on cotton?

Not well. Sublimation bonds with polyester fibres, so it needs polyester or poly-rich fabric with a white or light base. Cotton garments are screen printed or embroidered instead.

Is embroidery or printing better for polo shirts?

Embroidery gives polos a premium, durable finish and is the usual choice for club and corporate polos. Printing suits large logos or sublimated designs on performance polos.

Which decoration lasts longest?

Sublimation and embroidery are the most durable: sublimated designs are part of the fabric and embroidery is stitched in. Screen prints and transfers last well with gentle washing.

Can one order use several decoration methods?

Yes. Blackthorn World runs sublimation, embroidery, screen printing, heat transfer and silicone printing in its own factory, so one order can combine them.

Talk to sales

Send a sketch, tech pack or photo — we reply with fabric options, a costing and a sample plan.